4 Comments

This is fantastic. Outcomes as a services is the future.

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Really good piece - a lot of sellers that are sub-enterprise right now don’t quite understand how fast they’re going to need to redo their pricing models to fit this paradigm. Investors, make sure your portcos don’t need to be reactive.

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Very well put, a fantastic blog entry. Each technological innovation also needs a new paradigm for GTM to fully succeed and I love the insight that SaaS incentives structures in terms of pricing are misaligned.

But can you please elaborate on the “winning strategy” — it’s not sufficiently clear to me what that entails. What is the platform and why should the interface remain unstructured? This feels dangerously analogous to RPA which stumbled over its own feet because of sprawling complexity that diminished all potential upside.

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