Fragmentation is a feature, not a bug

When every interface becomes an API

Every engineer's graveyard is filled with integration projects. Months spent mapping fields between systems. Endless hours wrestling with incompatible data formats. Custom connectors that break every time an API changes.

We built entire industries around this pain—enterprise software giants selling expensive middleware, everyone treating fragmentation as a problem to be solved. But what if we've been looking at it backwards?

When OpenAI launched Operator, it showed something profound: AI can now access data that was completely locked away behind web interfaces. No APIs available? No problem. AI reads the interfaces directly, clicks through forms, and extracts information just like a human would. Sure, it's not perfect today—but this is the worst it will ever be. The fundamental barrier of accessing trapped data has fallen.

This changes everything about how we build platforms. Instead of creating different versions for every customer type, you can focus on building one robust core. AI handles the rest—automatically personalizing the experience based on each customer's unique systems and needs.

The implications are massive. Your platform can now adapt to each customer's requirements without custom development. Enter new markets without months of integration work. Every variant makes your platform smarter, turning what used to be integration overhead into a personalization advantage.

Want to spot the next big opportunity? Look for industries drowning in integration costs. Find markets where customization requires armies of consultants. These are the places where AI's ability to handle fragmentation will create the most value. The next frontier isn't fighting complexity—it's using it to drive personalization.