Don't do it for X
Success isn't measured in views
A startup’s launch video just crossed 2 million views. Perfect lighting, a soaring soundtrack, comments flooded with rocket emojis. Switch to their product dashboard and it shows three active users, all from the same office.
AI has made launching irresistibly simple. Drop in some prompts, get a prototype, deploy with a click. Distribution is now touted as the ultimate moat. A polished launch can create real momentum, but too many founders mistake buzz for success.
This has led to founders optimizing for attention before value. Pitch decks chase whichever market just crossed $10 billion. Industries are picked by scanning VC memos, not by spotting broken systems worth fixing. Updates showcase vanity metrics while real problems go unsolved.
It’s time to build something real:
Don’t do it for the X likes. Do it because you’ve noticed something everyone else missed.
Don’t do it for the pitch deck. Do it because this problem is your obsession.
Don’t do it for founder status. Do it because you’ve already built five versions for yourself.
Don’t do it for your parents. Do it because you wake up at 3 a.m. with solutions you need to write down.
Don’t do it because the world expects you to. Do it because you want to.
banger as usual
Have been building in consumer AI. It has taken us a while, multiple iterations and hundreds of user calls to get to a stage where we are targeting the right problem. Thanks for saying what you did :) Hopefully our slowness and thoughfulness bears better fruit :)